Inflatable Interactive Replica – Kennards Hire Event

Background

The inflatable interactive replica is a custom-built structure designed to mirror a Kennards Hire cement mixer in a larger-than-life format. This engaging installation allows attendees, particularly families and children, to interact with a fun and oversized version of an everyday tool. Inflatable replicas like this are often used at public events, festivals, and promotional activations to attract crowds, boost brand visibility, and encourage social engagement. They’re beneficial due to their portability, visual impact, and ability to turn a brand icon into a playful experience.

Kennards Hire is widely known not only for its equipment rental services but also for its strong support of community initiatives and events across Australia. This inflatable installation featured at one of the many events the company attends to reinforce its brand presence and community values. These events typically unite local families, businesses, and brands in a fun, informal setting.

Kennards Hire engaged Giant Inflatables in this instance to produce an interactive inflatable replica of their iconic cement mixer. The goal was to create a hands-on brand activation piece that embodied their identity while fostering community interaction in a memorable and meaningful way.

Design and Fabrication

The inflatable was developed as a true-to-brand replica for safe outdoor interaction and high-volume fun. Featuring red and grey tones to match the Kennards Hire branding, the structure incorporated a central opening for ball toss gameplay, inviting users to aim at the “drum” of the mixer. The concept renderings show two size options, with the final installation standing large enough to engage a wide demographic of visitors.

Special design attention was given to ensure realism in shape and proportions, and fun in the interactive component. Branding was applied consistently across multiple sides to maximise visibility from every angle. Using internal baffling and durable materials ensured stability during extended public use.

Although the overall design only occupied a small footprint, it delivered a significant impact and only required one person to operate. 

Results

The finished inflatable replica was a visual and interactive success at the community event. 

Children and adults participated in the mixer toss challenge, with the bold branding drawing in a steady flow of visitors throughout the day. The inflatable helped Kennards Hire reinforce their community-first identity in an approachable and entertaining way, creating photo opportunities and moments that resonated with attendees.