Inflatable Rugby Jersey Towers over the State of Origin

Black Raven Media

Black Raven Media, established in 2011, is a leading Australian agency specializing in brand activations and experiences.

They gather consumer insights and brand sentiment at events, create memorable brand experiences, and attract media attention through engaging and memorable brand activations. Black Raven Media designs viral social campaigns, facilitates direct consumer interactions, and produces engaging video content. Emphasising the importance of face-to-face consumer interactions, they effectively connect brand experiences across multiple touchpoints to captivate and engage audiences. Giant Inflatables has worked with Black Raven Media on several high-profile promotional events, including the giant snorkeler in Darling Harbour in 2021.

State of Origin Background

The State of Origin series is an annual best-of-three rugby league competition between two Australian state representative teams: the New South Wales Blues and the Queensland Maroons. Originating in 1980, it is one of Australia’s premier sporting events, showcasing high-intensity matches and fierce rivalries. Players are selected based on the state where they first played senior rugby league, embodying the “state of origin” concept. The series is renowned for its passionate fan base, significant media coverage, and impact on Australian rugby league, often influencing player selections for national and international competitions.

Black Raven Media called on Giant Inflatables to produce a Giant Inflatable Team Jersey of the Queensland Maroons for the 2024 State of Origin competition.

Giant Inflatable Jersey

Giant Inflatable Jerseys are a popular sports marketing tool that has a massive impact and creates memorable fan experiences when promoting sports events. Adaptable to any team, Inflatable Jerseys tower over fans in fan engagement centres, pre-match environments, and anywhere a sports team wants to increase its presence and create excitement.

Seen from a distance, Inflatable jerseys create anticipation for the sports event long before the match has begun and provide an overwhelming photo opportunity, promoting social media engagement.