
Untitled Group is Australia’s largest independently owned music and events company. Renowned for curating world-class experiences, it manages iconic music festivals and events, including Wildlands, Beyond The Valley, and more. Untitled Group’s festivals prioritise creating unforgettable atmospheres, merging music, art, and innovation to captivate audiences.
Wildlands Festival, one of Untitled Group’s signature events, is a vibrant celebration held annually, featuring a mix of international and Australian artists. Known for its high-energy performances and cutting-edge visuals, Wildlands delivers an unparalleled sensory experience that attracts thousands of attendees.
Untitled Group engaged Giant Inflatables to produce two distinct sets of psychedelic-themed inflatable decorations for their music festival venues. The brief demanded unique shapes, each approximately three metres high and two to three metres wide. Designed to hang from ceilings, the inflatables required durable internal structures to maintain form while suspended.
Fabricated using lightweight Oxford cloth, the decorations moved subtly with air currents, adding a dynamic visual effect. The translucent satin matte finish optimally absorbed projected lighting, enhancing the venue’s psychedelic theme. These installations complemented the vibrant lighting displays, heightening the overall sensory impact.
The custom inflatables transformed the festival venues into immersive wonderlands. Suspended high above the crowd, the decorations created the illusion of being within reach, amplifying the audience’s connection to the space. The vibrant, rotating shapes seamlessly absorbed and reflected light, aligning with the festival’s energetic atmosphere.
The large-scale decorations contributed to a cohesive, memorable experience for festival-goers, underscoring the power of creative installations in event design. Untitled Group’s collaboration with Giant Inflatables reinforced its commitment to innovation and world-class production, cementing its reputation as a leader in the music and events industry.
Giant Inflatables has been producing inflatable brand activation products, sports inflatables and jumping castles since 1997.
27 Woodlands Drive,
Braeside, Melbourne
Victoria 3195
Australia
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