Funday’s Inflatable Product Replica for Brand Activation

Background

The Event Space is an Australian experiential marketing organisation. They partner with clients like Funday Sweets to create engaging consumer events. Funday required a standout promotional piece for community gatherings and expositions nationwide.

The Event Space contacted Giant Inflatables to design and build a custom inflatable product replica. The goal was to create a mobile and unmissable branding asset. This large-scale replica would serve as a central point for event activations.

Design and Fabrication

The design meticulously replicated Funday’s “Strawberry & Cream” sweets packet. Using precise PMS Colour Matching, the brand’s signature colours were perfectly reproduced. A key feature is the inflatable 3-dimensional logo of the candy, which pops out from the main structure.

The entire unit was constructed from lightweight Oxford cloth. This material ensures the replica is easy to transport. A discreetly integrated fan allows for a fast and clutter-free installation process that takes only minutes.

Result

The final product is a massive, attention-grabbing inflatable replica of a product. It serves as a powerful branding tool, drawing crowds and creating a perfect photo opportunity. The replica effectively increases brand recognition and visitor engagement.

This durable inflatable is built for long-term use. It will serve Funday’s marketing efforts for the next 5 to 10 years. This longevity offers a significant return on investment and provides a consistent asset for future campaigns.