Inflatable Running Shoe Replica for Sketchers Brisbane Store Opening

Background

The Accent Group, a leading performance and lifestyle footwear distributor in Australia and New Zealand, partnered with Giant Inflatables to create a three-meter inflatable replica of the iconic Skechers UNO women’s running shoe. This activation was designed to enhance the grand opening of the Skechers store in Brisbane, attracting attention and reinforcing brand recognition.

Design & Fabrication

Giant Inflatables utilised lightweight Oxford Cloth, ensuring a durable yet easily transportable structure. The precisely scaled replica was fabricated to maintain structural integrity, whether positioned on the floor or suspended from the ceiling.

Key specifications from the design phase included:

• 3-meter length, 1.5-meter height, 1.15-meter width
• High-resolution printed details to replicate textures and branding
• Secure anchoring points for both ground and ceiling display options
• Total weight of just 8 kg, including the built-in fan, making it easy to store, transport, and set up by a single person

With 25 years of experience working with commercial fabrics, Giant Inflatables carefully selected materials to ensure the inflatable’s form, stability, and visual accuracy mirrored the real shoe while remaining lightweight and practical.

Results

The Inflatable Running Shoe Replica was placed strategically within the shopping centre to engage foot traffic. The bold pink colour and oversized scale of the replica drew immediate attention, serving as both a photo opportunity and a brand awareness tool. Positioned in front of the Skechers storefront, the inflatable shoe successfully reinforced the campaign’s promotional messaging and added a dynamic visual element to the launch event. By combining expert craftsmanship with strategic design, Giant Inflatables delivered a visually striking marketing asset that amplified Skechers’ brand presence and customer engagement. The Inflatable Running Shoe Replica proved to be a high-impact promotional tool, demonstrating the effectiveness of inflatable branding solutions for retail activations.