Sports Games as inflatable advertising for sponsorship recognition

Background

Sports games and inflatable activities offer brands a dynamic and interactive form of advertising, especially when aligned with health and fitness. Custom-branded inflatables are increasingly used as attention-grabbing brand activations, ideal for sponsors seeking to connect with audiences in energetic, family-friendly environments. They serve as experiential marketing tools that merge entertainment with brand visibility when well-executed.

The BMD Group is an Australian construction, consulting, and urban development firm with a strong community focus. Known for its inclusive culture and national infrastructure footprint, BMD sponsors grassroots and professional sports to strengthen its brand values. A key partnership is with the Melbourne Vixens, a leading team in the Suncorp Super Netball league, reflecting BMD’s commitment to empowering women in sport.

Custom-designed Inflatable Sports Games

At a recent Vixens Family Day, BMD deployed a custom-designed inflatable basketball alley at Federation Square. Styled as a bright yellow bulldozer bucket, the installation seamlessly merged BMD’s civil construction identity with netball-themed play. This creative approach to inflatable advertising captured attention and encouraged engagement.

The Results

The event drew hundreds of fans, with people of all ages lining up to participate. The result was a high-energy, memorable experience that left a strong positive association between BMD and its audience.