Ozito’s Custom Inflatable Brand Activation with Melbourne United

Background

Ozito is a leader in the Australian power tool industry. As a major sponsor of the Melbourne United Basketball team, the company sought a unique way to engage with fans. The goal was to create a memorable experience that connected the Ozito brand directly with the excitement of a basketball game.

Ozito contacted Giant Inflatables to develop a one-of-a-kind interactive game. The solution was to create a custom inflatable brand activation by integrating an inflatable basketball court game and giant product replicas to frame the court entrance, to create an imposing and immersive brand experience.

Design and Fabrication

The design process focused on a cohesive fusion of two distinct brands: Ozito and Melbourne United. Giant Inflatables created detailed 3D renderings for approval before fabrication. The final design features enormous, realistic inflatable replicas of Ozito’s cordless drills and leaf blowers.

These elements served as architectural entrance features of the basketball court, immediately identifying Ozito as a prominent sponsor. This custom inflatable brand activation required precise attention to detail to realistically represent the details of the hand power tools.

Branding was paramount. The design team used PMS Colour Matching to ensure every colour perfectly matched the official branding of both Ozito and Melbourne United. The signature red of Ozito tools and the team’s blue are prominent throughout the structure. Giant Inflatables selected durable, commercial-grade UV-resistant, PVC-coated materials for the project, ensuring longevity and safety during public use. The entire custom inflatable brand activation is engineered for fast and easy installation with a continuous-flow air blower, making it ideal for game-day events. The custom inflatable brand activation was built to be both visually striking and highly functional.

Result

The inflatable sports game was an immediate success. It drew crowds outside the Melbourne United games, increasing fan interaction and brand visibility for Ozito. The custom inflatable brand activation successfully achieved its objective by creating a memorable and positive association between Ozito, Melbourne United, and their shared fan base.