Background
McDonald’s expands its present as primary sponsor for the AFL. McDonald’s has always been at the forefront of marketing and branding and constantly discovering new ways to reach, engage, and brand-activate its target audience. With an ever-increasing focus on health and lifestyle, McDonald’s has expanded their sponsorships of national and sporting events and funding grassroots programs that help communities stay active.
The Design and Fabrication
The brand activation inflatable games created by Giant Inflatables maintained a strong brand identity. Giant Inflatables’ in-house designers integrated the McDonald’s brand with the exciting AFL inflatables, which encouraged kids to participate, engage, and activate. The custom brand activation inflatable games, such as AFL Mini-Goals and Handball Targets could be inflated and set up in minutes by a promotional team. These vibrant and impactful inflatables proved to be a hit with kids of all ages, encouraging them to get active and try their best to kick for six and hit the target.
The design team developed McDonald’s Custom Soccer Goals with a modular McDonalds’ Arch, focusing strongly on brand awareness. With a double purpose, the iconic M Arch could be attached to the goals as a target challenge or used separately as a static and instantly recognizable advertisement. Once again, this soccer activation was a hit with kids of all ages who put their best foot forward in this interactive inflatable game.
The Results
Giant Inflatables’ experience in sports education and collaboration with leading organizations shone through in their creation of engaging AFL-themed brand activation inflatable games for McDonald’s, a major AFL sponsor. Understanding kids’ love for kicking and aiming, they developed two inflatables: Mini-Goals for kicking practice and Handball Targets for target practice. Giant Inflatables’ in-house designers seamlessly integrated McDonald’s branding with the exciting AFL inflatables, encouraging participation and brand activation. These custom, inflatable games, featuring easy setup and vibrant designs, proved to be a hit with kids, promoting physical activity and igniting their competitive spirit.
The success of the AFL inflatables paved the way for a similar collaboration with McDonald’s for A-League Soccer. Following the same brief, Giant Inflatables designed custom Soccer Goals with a modular McDonald’s Arch, emphasizing brand awareness. The iconic M Arch served a dual purpose: attachable as a target challenge or a standalone, instantly recognizable advertisement.
Giant Inflatables designed inflatable AFL mini-goals and handball targets that were easy to set up and branded with McDonald’s colors. The inflatables were a hit with kids and encouraged participation. The success of this project led to a similar collaboration for A-League Soccer, showcasing effective brand activation inflatable strategies.
The inflatable are awesome - i have had such good feedback from the team! We used them for a Fun Run event a couple weeks ago and they looked amazing, plus they were super easy to set up and pack down. They are going down to Bells Beach in a couple weeks for the WSL and then up to the Goldie afterwards. We are super happy with them 🙂
Thanks so much for your help with this 🙂
Giant Inflatables were absolutely wonderful to work with.
We had a short turn around, and a rather complex design – but they helped us to achieve an incredible result with an eye-catching product that all arrived on time and without issue!
Highly recommend Mikael & the team!
The team at Giant Inflatables were incredibly helpful with bringing our project to life, from inception and design through to the final product; the process was completely flawless.
The inflatables have been fantastic thank you. They’ve received some very positive feedback & brought a lot of joy to the kids up here!
We couldn’t be happier with our brand new Crusader Caravan entrance from the Giant Inflatable Team. The entire process was seamless from start to finish, and the final product truly speaks for itself. The quality is easily triple that of any other display stand entrance we have seen.
Mikael went above and beyond to get our brief just right, striving for perfection every step of the way. His attention to detail and commitment to excellence really shone through, and the end result absolutely blew us away.
Highly recommend the Giant Inflatable Team. Five stars all the way!
I just wanted to say thank you for all your work on the AFL inflatable. The onsite team was so easy to work with as well so thank you for a smooth bump in & out on Saturday.
Thanks again and hope to use your services again soon.
It looks incredible.
Thanks so much for all the support and delivering such an amazing inflatable! Much appreciated and looking forward to working together again! 😊
Many Thanks.
We had our first event last Saturday, and I just wanted to say a big thank you to you and your team for the amazing work on the Ring Video Doorbell inflatable. It was so well received, and the whole process of working with you was smooth and clear.
We really appreciate it.
The Inflatable was a big hit with the large crowd in attendance – well done you did a great job!
Mate, thank you so much!
Our new inflatable has been a big hit at our games this year and looks awesome so well done to the team.
Your service is 10/10 so glad we went with you guys!
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