Case Study:

Brisbane Heat | Queensland Cricket

CLIENT: Brisbane Heat | Queensland Cricket

LOCATION: Brisbane QLD

Cricket Skill Zone

The Cricket Skill Zone features three unique target screens on the front and a large format target screen on the rear of the inflatable.

Background:

Brisbane Heat is an Australian professional 20 / 20 cricket team competing in the Big Bash League and Women’s Big Bash League, representing Brisbane.

Brief:

With the 2023/24 BBL season approaching, Brisbane Heat again engaged Giant Inflatables to create two new inflatables to complement the existing units purchased in 2018.

The two new inflatables were designed to offer a greater range of activities for fans, focusing on creating a more prominent spectacle, with both units being more significant than any previous inflatables that Brisbane Heat have in their range.

Creative Process:

The two new inflatables we created were the Cricket Skill Zone and an Enclosed Batting Cage.

Cricket Skill Zone:
The Cricket Skill Zone features three unique target screens on the front and a large format target screen on the rear of the inflatable. Given the customisable nature of the inflatables, Brisbane Heat chose to use the sizeable rear target screen as a prominent branding opportunity instead of a fourth activity.

Enclosed Batting Cage:
The Enclosed Batting Cage is an 8m long fully enclosed cricket net featuring independent lanes. With a zip door at the front of the lane, players can have a bat without holding back, worrying that balls will fly off outside the inflatable.
The new batting cage is designed to be a level up from the 6m net already used for younger players.

Design Process:

Results:

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