Your partner in inflatable games, sports marketing, inflatable advertising and brand activation.
The Giant Inflatables team has produced inflatable products for over 25 years. Working with some of Australia’s biggest brands, sports teams, sports marketing and advertising agencies, we have built a solid reputation as Australia’s leader in designing and fabricating the highest quality inflatable products available on the continent.
The Giant Inflatable Team of industrial design engineers and technicians work with you collaboratively from conception through to completion to ensure your inflatable structure provides the visual impact you are looking for on a grand scale while providing an exciting, engaging and memorable experience for your guests or target demographic.
There is a giant inflatable product to meet your sports marketing or promotional needs.
Whether you require an inflatable arch to give a bold and exciting entrance to your event, the latest in interactive giant inflatable games or an artistic inflatable, rest assured that your guests will leave “brand activated” and looking forward to your next event.
1997, it all started with dancing stickmen
Giant Inflatables is a classic Australian business tale where immigration, engineering, and hard work combined, resulting in a solid multi-generational family business.
In 1997 founder David Abramowich, an architect engineer based in South Africa ventured to Melbourne as a young adult.
At the time, dancing stickmen were becoming a popular promotional tool for car dealerships and other roadside businesses looking to garner attention and promote their businesses. David recognized the business opportunity and started importing the popular stickmen from China for resale in the Australian market.
After the first orders arrived, David quickly realized that he could fabricate a far superior product himself and he put his engineering and industrial operational skills to work while setting up a humble manufacturing space above his father-in-law’s business in the suburbs of Melbourne.
The inflatable dancing stickmen business continued to expand beyond stickmen, and David started receiving requests to supply more prominent rooftop inflatables. Soon they were custom designing giant inflatables of all shapes, forms and sizes and adorning the rooftops of hundreds of businesses Australia-wide.
Although slightly less expensive imported products appeared in the Australian market, Giant Inflatables developed a strong reputation for its creations’ quality, engineering expertise, and immediate, personalized attention to customer service.
The new millennium
In the early 2000s, a prominent sporting group began calling on David’s industrial design expertise to develop sports training equipment.
Giant Inflatables started a long-term partnership with the Australian football league (AFL) to produce inflatable sports games as a part of their player development brand activation programs.
At the same time, national brands recognized the value of associating their brands with the exciting aspects of giant inflatables products in the sports events industry and any other community events where brand activation opportunities presented themselves.
David’s sons, Aryn and Michael, have grown up in the family business. After finishing university with a degree in industrial design, Mikael joined David full-time to continue their commitment to innovation and creativity in the inflatables sector.
The next generation
Mikael Abramowitch - managing director
As managing director of Giant Inflatables, Mikael’s passion for industrial design, client relations, and aesthetically pleasing functionality has earned him a strong reputation as a leader in the inflatable industry in Australia.
Growing up learning every aspect of inflatable design and fabrication, Mikael thrives in challenging design requests and turning them into functional reality.
He enjoys working with companies and organisations of all sizes and sectors, from non-profit groups and local sports organisations to international event organisers.
Mikael takes pride in the long-lasting relationships he has created with national and international brands in creating brand activations, sports games, promotions and installations for any type or size of event or performance.
Give us a call to help you increase your impact at your next event.
We’re looking forward to participating in your success.