Custom Inflatable Arch and Cricket Classic Catch for Cricket BIG BASH – T20 Competition

Background

Royal Caribbean is a leading global cruise line known for high-energy family holidays and top-notch entertainment. The company recently became the official holiday partner of the Brisbane Heat for the Cricket Big Bash T20 competition. This partnership aims to connect the holiday brand with the large family fanbase at the Gabba Park Fan Zone.

Royal Caribbean asked Giant Inflatables to design and build a custom activation suite. The project included a wave-shaped inflatable arch and a cricket classic catch simulation game. These inflatables act as eye-catching marketing tools that transform the stadium area into an interactive brand space.

The inflatable arch and cricket classic catch help Royal Caribbean attract more visitors and boost fan engagement. They also support the goal of linking cruise holidays with summer family fun. The interactive cricket classic catch encourages fans to spend more time with the sponsor’s brand.

Design and Fabrication

During the design phase, the team focused on blending the Royal Caribbean and Brisbane Heat brands visually. Giant Inflatables used exact PMS colour matching to make sure the Royal Caribbean blue and other brand colours looked vibrant and true. The inflatable arch has a custom three-cushion design shaped like ocean waves, which highlights the sponsor’s maritime identity.

Engineers chose heavy-duty, UV-resistant fabrics and PVC-coated nylons so the inflatable arch and cricket classic catch would hold up well in the Queensland sun. These materials give the structures the strength needed for outdoor stadiums. Using high-quality polyesters and vinyl coatings also makes them easy to clean and maintain over time.

Installation is quick and easy with built-in high-output external blowers. A small team can set up and secure the inflatable arch and cricket classic catch in less than twenty minutes.

Internal lighting systems were added to make sure the inflatables stand out during evening matches and night events.

This flexibility helps the inflatable arch and cricket classic catch make an impact, no matter when the match takes place.

Result

The inflatable arch and cricket classic catch turned the Gabba Fan Zone into a top brand destination. These interactive products helped boost brand exposure and gave families a fun experience. The activation also strengthened Royal Caribbean’s role as a key sponsor in the Brisbane Heat community.