Remarkable Custom Inflatables for Lions Rugby Tour

Background

Kojo is a creative agency that delivers powerful brand experiences and organised fan activations for the Australian Wallabies during the prestigious British & Irish Lions Tour.
To create an unforgettable fan zone experience, Kojo contacted Giant Inflatables to produce custom inflatable products to support this projects sports marketing objectives.

Design and Fabrication

Giant Inflatables collaborated with Kojo to design and fabricate several unique inflatables. GI produced large replicas of the British & Irish Lions and the Wallabies mascots.
Giant Inflatables also produced and branded three popular interactive games: The Classic Catch, a Giant Dart Board and a Target Enclosure.
These games were central to the sports marketing strategy and were designed to be fun for all ages. All items featured precise PMS colour matching to ensure perfect brand alignment.
The two mascots were constructed from durable, commercial-grade Oxford cloth, which is lightweight, simplifying installation and transport between venues.

Result

The custom inflatables became major attractions in the fan zones. They successfully captivated and entertained thousands of fans before, during and after the matches.
The interactive games significantly increased visitor engagement and overall hang time.
The high-quality fabrication ensures these inflatables will serve Kojo for 5 to 10 years. They will continue to provide a sustainable asset for future campaigns and provide an excellent return on investment.