Football Victoria is the state governing body for soccer in Victoria and is a subsidiary of Football Australia, the sport’s national governing body.
Beginning operations in 1884, Football Victoria is one of the oldest sporting associations in Victoria.
In May 2022, Football Victoria contacted Giant Inflatables to help them create an interactive inflatable game they could easily transport around the state to promote Football Victoria and its programs.
With a wide range of interactive inflatables, we created a brief to help them select the most suitable product for the organization and its use case.
The main focuses of the brief were to be interactive, highly mobile, and branded following Football Victoria’s visual identity.
The final product was a Football Victoria branded Mini Soccer Enclosure.
Based on a standard soccer target architecture, the Mini Soccer Enclosure is small and lightweight when packaged to allow for mobility but large enough when inflated to create a memorable interaction and draw the target demographic towards it.
The 2.5m wide and 2.5m high target enclosure utilized digitally printed graphics to create a strong brand identity, featuring FV logos and text assets, a themed target screen.
The Mini Target Enclosure takes advantage of the inflate-and-seal inflation type, allowing Football Australia to use the inflatable in any context, even with limited power on site.
With side walls and a roof, we designed the inflatable to contain the activation within its bounds, resulting in a more efficient running of the activation without needing to chase down runaway balls.
We all decided the mini-target enclosure was the most suitable for Football Victoria.
Its compact size allowed for easy transport when compared to larger-scale inflatables. While the Mini Target enclosure is smaller than many of the other considered options, it still allows for an enclosed play area reducing the frequency of runway balls.
Football Victoria provided brand guidelines and individual branding assets for the inflatable, and they signed off for production after a few minor branding revisions.
Football Victoria’s Mini Target Enclosure has been travelling around the state for over a year, spreading awareness of programs and promoting an active lifestyle to children and young adults.
Giant Inflatables has been producing inflatable brand activation products, sports inflatables and jumping castles since 1997.
27 Woodlands Drive,
Braeside, Melbourne
Victoria 3195
Australia
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