Giant Crowd Balls

Background

Liberty Financial, a long-standing sponsor of the men’s and women’s football leagues known as the A-leagues, took its branding to the next level during the A-league finals.

As part of its extensive branding throughout the football stadium, the banking institution called on Giant Inflatables to design and manufacture two giant 2-metre crowd balls to create an additional dynamic touch to its sponsorship initiative.

Design and Fabrication Process

The two-metre giant crowd balls were fully printed with Liberty’s logo, PMS colours and branding details. The spheres were fabricated with robust commercial-grade PVC to ensure they could be used multiple times. 

Results

The two-metre spheres created powerful and enduring memories for the enthusiastic crowds, leaving a lasting impression of Liberty Financial. As spectators interacted with the balls, they formed dynamic connections with the brand, fostering more profound and meaningful associations. This emotional resonance is a testament to the effectiveness of the branding strategy.

Overall, integrating giant crowd balls at iconic sporting events such as Australia’s A-League Soccer Finals gave Liberty Financial a strategic opportunity to heighten its brand visibility, craft memorable experiences, fortify positive brand attributes, showcase corporate citizenship, and foster long-term brand equity and expansion.