Case study

Giant Crowd Balls




Giant Crowd Ball

Liberty Financial

Melbourne, Australia


Giant Crowd Ball


Liberty Financial


Melbourne, Australia

The heightened visibility of using giant crowd balls during large events boosts brand exposure across a diverse audience spectrum.

Liberty Financial, a long-standing sponsor of the men’s and women’s football leagues known as the A-leagues, took its branding to the next level during the A-league finals. As part of its extensive branding throughout the football stadium, the banking institution called on Giant Inflatables to design and manufacture two giant 2-meter crowd balls to create an additional dynamic touch to its sponsorship initiative.

Design and Fabrication Process

The two-meter giant crowd balls were fully printed with Liberty’s logo, PMS colours and branding details. The spheres were fabricated with robust commercial-grade PVC to ensure they could be used multiple times. 


The two-meter spheres created powerful and enduring memories for the enthusiastic crowds, leaving a lasting impression of Liberty Financial. As spectators interacted with the balls, they formed dynamic connections with the brand, fostering more profound and meaningful associations. This emotional resonance is a testament to the effectiveness of the branding strategy.

Overall, integrating giant crowd balls at iconic sporting events such as Australia’s A-League Soccer Finals gave Liberty Financial a strategic opportunity to heighten its brand visibility, craft memorable experiences, fortify positive brand attributes, showcase corporate citizenship, and foster long-term brand equity and expansion.

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