Liberty Financial, a long-standing sponsor of the men’s and women’s football leagues known as the A-leagues, took its branding to the next level during the A-league finals. As part of its extensive branding throughout the football stadium, the banking institution called on Giant Inflatables to design and manufacture two giant 2-meter crowd balls to create an additional dynamic touch to its sponsorship initiative.
The two-meter giant crowd balls were fully printed with Liberty’s logo, PMS colours and branding details. The spheres were fabricated with robust commercial-grade PVC to ensure they could be used multiple times.
The two-meter spheres created powerful and enduring memories for the enthusiastic crowds, leaving a lasting impression of Liberty Financial. As spectators interacted with the balls, they formed dynamic connections with the brand, fostering more profound and meaningful associations. This emotional resonance is a testament to the effectiveness of the branding strategy.
Overall, integrating giant crowd balls at iconic sporting events such as Australia’s A-League Soccer Finals gave Liberty Financial a strategic opportunity to heighten its brand visibility, craft memorable experiences, fortify positive brand attributes, showcase corporate citizenship, and foster long-term brand equity and expansion.
Giant Inflatables has been producing inflatable brand activation products, sports inflatables and jumping castles since 1997.
27 Woodlands Drive,
Braeside, Melbourne
Victoria 3195
Australia
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