Puma’s Inflatable 3-Dimensional Logo for Promotional Events

Background

Ive Group is a leading Australian marketing and communications organisation. They collaborate with major brands, such as Puma, to create engaging marketing experiences. Puma required a versatile and impactful display for various promotional events and exhibitions nationwide.

Ive Group contacted Giant Inflatables to design and build a custom inflatable 3-dimensional logo. The goal was to create a portable yet substantial branding element. The inflatable logo would serve as a central feature at their events, capturing attention and reinforcing brand identity.

Design and Fabrication

The design focused on replicating the iconic Puma logo with precision. Using PMS Colour Matching, the world-recognised brand was perfectly recreated. This process ensured the inflatable 3-dimensional logo was instantly recognisable.

The Puma logo form was crafted from lightweight Oxford cloth. A transparent PVC base was added to reinforce the logo’s dynamic shape. For strength, the plinth was constructed from durable UVC-coated PVC. This material combination makes the logo and reinforced plinth both durable and easy to install.

Result

The final product is a stunning and versatile inflatable 3-dimensional logo. It effectively puts the Puma brand at the forefront of promotional activities. Its large scale commands attention in any exhibition hall or event space, providing a memorable brand experience.

The 3-dimensional inflatable logo will serve Puma’s promotional needs for the next 5 to 10 years. This longevity ensures an excellent return on investment and provides a consistent branding tool for future campaigns, making the inflatable 3-dimensional logo a smart marketing asset.