The Classic Catch Inflatable Game is a perfect brand activation tool.

Background

Classic Catch Inflatable Games, popular for their role in skills development for team sports, are particularly beneficial for sports like Cricket, AFL, and Rugby. These inflatables provide a safe and secure environment for youths to jump, dive, and catch, allowing them to expend all their energy without the risk of injury.

AFT Pharmaceuticals is a prominent multi-national pharmaceutical company based in New Zealand that develops, markets, and distributes a broad portfolio of pharmaceutical products across a wide range of therapeutic categories.

One of AFT Pharmaceuticals’s well-known brands is Maxigesic, a pain management medication. Maxigesic is the official pain relief partner of the One New Zealand Warriors Rugby Team.

The marketing team at AFT Pharmaceuticals approached Giant Inflatables to fabricate a Classic Catch Inflatable Game as a component of their sponsorship initiative with the New Zealand Warriors.

The objective was to offer a unique and engaging way to promote the brand and engage with the fans before and during matches.

The Design and Fabrication

The Classic Catch Inflatable Sports Game is a tried-and-tested sponsorship brand activation product in the sports industry. Its unique design offers four substantial print areas easily identifiable from all sides, providing a bold and unparalleled branding opportunity that can significantly enhance the brand’s visibility.

The distinct branding regions of the inflatable structure allowed for a perfect branding marriage between Maxigesic and the New Zealand Warriors while each keeping to its identity and branding structure.

The robust, commercial-grade fabrics were custom printed using the Pantone Colour Matching System (PMS) to ensure a consistent brand impression of each brand, along with all other signage and branding throughout the stadium ecosystem.

The Results

The Classic Catch Inflatable Sports Game is used at all New Zealand Warriors matches. As a substantial skills development and branding tool, it is a welcomed addition to various events, including rugby matches, youth sports clinics, and community outreach events. It is easy to set up, transport and store when not used.

The Classic Catch Inflatable Game will provide years of brand activation, including a positive, healthy association with the sporting community, creating the potential for an impressive return on the marketing investment.