Case Study:

McDonald’s expands its presence with brand activation inflatable games

CLIENT: McDonald's Australia / Advertising agency of record

LOCATION: Australia-wide

Product Name

McDonald’s expands its presence with brand activation inflatable games

McDonald’s has always been at the forefront of marketing and
branding and constantly discovering new ways to reach, engage, and brand activate its target audience.

With an ever-increasing focus on health and lifestyle, McDonald’s has expanded their sponsorships of national and sporting events and funding grassroots programs that help communities stay active.

McDonald’s sponsors many sporting events and programs, creating a need for fun and engaging sports marketing activations to engage clients interested in the sports they sponsor while encouraging physical activity and a healthy lifestyle.

Giant Inflatables works with the marketing agencies representing McDonald’s to develop new and exciting sports marketing activations that uphold McDonald’s’ commitment to active and healthy lifestyles.

Our design team developed McDonald’s Custom Soccer Goals with a modular McDonalds’ Arch, focusing strongly on brand awareness.

With a double purpose, the iconic M Arch could be attached to the goals as a target challenge or used separately as a static and instantly recognizable advertisement.

Once again, this soccer activation was a hit with kids of all ages who put their best foot forward in this interactive inflatable game.

Kids love the challenge of aiming at target and inflatable sports games gives McDonald's an opportunity to engage their target market.
Kids love the challenge of aiming at target and inflatable sports games gives McDonald's an opportunity to engage their target market.
Giant Inflatables creates inflatable games, arches and shelters for Australia's biggest brands

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