Case study

Super-sized Inflatable Arch with 3-dimensional logo puts Crusader front and centre at Melbourne’s Outdoor Living and Caravan Exposition.

Product:

Client:

Location:

Designer:

Inflatable Arch

Crusader Caravans

Australia-Wide

Mikael Abramowitch

Product

Inflatable Arch

Client

Crusader Caravans

Location

Australia-Wide

Faced with a competitive event, Crusader Caravans needed a way to stand out. Giant Inflatables designed and produced a massive custom inflatable arch with a 3D logo, establishing a powerful brand presence that captured attention both onsite and on social media.
Background

First established in 2002, Crusader has evolved to establish itself as a leading supplier of exceptionally well-built Caravans throughout Australia. Crusader now has 14 dealerships throughout Australia.

In preparation for Melbourne’s Outdoor Living and Caravan Exposition, Crusader reached out to Giant Inflatables to custom-design a super-sized arch to highlight Crusader’s prominence in the caravan community and highlight their brand above their competitors at the high-profile outdoor event.

Design and Fabrication

The design team at Giant Inflatables knew exactly what the Crusaders’ objectives were and designed a super-sized Inflatable Arch with the Crusader logo prominently displayed in three dimensions at the top of the arch. For added impact and stability, the arch was designed with a four-metre base to support the oversized logo.

The final design offered a full 6 metre entrance and stood over 5.5 metres high.

The Marketing team at Crusader Caravans was delighted with the final design and decided to order 13 additional arches to be shipped to all the dealerships throughout Australia in time for the busy exposition season.

Results

The first Super-sized Inflatable Arch was express delivered and arrived in time for Melbourne’s Outdoor Living and Caravan Exposition and figured prominently in social media posts before and during the event.

Kind words from Crusader:

“We couldn’t be happier with our brand new Crusader Caravan entrance from the Giant Inflatable Team. The entire process was seamless from start to finish, and the final product truly speaks for itself. The quality is easily triple that of any other display stand entrance we have seen.

Mikael went above and beyond to get our brief just right, striving for perfection every step of the way. His attention to detail and commitment to excellence really shone through, and the end result absolutely blew us away.

Highly recommend the Giant Inflatable Team. Five stars all the way!”

Michael Valentino
Crusader Caravans

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