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Case study

An inflatable misting tunnel offers a cool reprieve for Gold Coast shoppers.

Product:

Client:

Location:

Inflatable Misting Tunnel

Harbour Town Outlet Shopping Center

Gold Coast, Australia

Product

Inflatable Misting Tunnel

Client

Harbour Town Outlet Shopping Center

Location

Gold Coast, Australia

Harbour Town's inflatable tunnel became a family favorite, providing a cool and playful escape from the heat during shopping sprees.
Background

Harbour Town on the Gold Coast is Australia’s largest outlet shopping centre with over 240 stores comprising brand direct outlet and clearance stores offering a minimum of 30% off the original retail price on outlet stock, as well as specialty retailers, alfresco dining, entertainment, and services. The open-air, palm-lined mall is also home to a dedicated Tourism Lounge offering complimentary services and facilities.

The Design and Fabrication

Imagine a 4-meter inflatable walkway that gets misted with a detachable system, keeping you refreshed as you walk through. The tunnel is completely branded, showing the mall’s commitment to creating a pleasant shopping experience, especially during hot weather.

After many design ideas, the final version uses the mall’s main colors with simple, clear branding.

The Results

After delivery just before the summer rush, Harbour town commented on the simple useability of the design and the intense brand colours. Feedback from harbour town shoppers was that the tunnel was a great way to cool down while shopping and was particularly popular with families.

Given the first tunnel’s success, Harbour town has requested plans for future units for their other malls.

The misting tunnel was fully printed in the Harbour Town livery to ensure a strong brand identity and to convey to shoppers that harbour town is striving to make shopping as enjoyable an experience as possible, even in the summer heat.
The misting tunnel was fully printed in the Harbour Town livery to ensure a strong brand identity and to convey to shoppers that harbour town is striving to make shopping as enjoyable an experience as possible, even in the summer heat.
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