Harbour Town on the Gold Coast is Australia’s largest outlet shopping centre with over 240 stores comprising brand direct outlet and clearance stores offering a minimum of 30% off the original retail price on outlet stock, as well as specialty retailers, alfresco dining, entertainment, and services.
The open-air, palm-lined mall is also home to a dedicated Tourism Lounge offering complimentary services and facilities.
Imagine a 4-meter inflatable walkway that gets misted with a detachable system, keeping you refreshed as you walk through. The enclosed space keeps the mist cool and contained, so bystanders stay dry.
The tunnel is completely branded, showing the mall’s commitment to creating a pleasant shopping experience, especially during hot weather. While the inflatable design is reliable, the branding received extra attention.
After many design ideas, the final version uses the mall’s main colors with simple, clear branding. They even removed part of the sidewall for a more open and bright feel, making the tunnel visually appealing as well.
After delivery just before the summer rush, Harbour town commented on the simple useability of the design and the intense brand colours.
Feedback from harbour town shoppers was that the tunnel was a great way to cool down while shopping and was particularly popular with families.
Given the first tunnel’s success, Harbour town has requested plans for future units for their other malls.
Giant Inflatables has been producing inflatable brand activation products, sports inflatables and jumping castles since 1997.
27 Woodlands Drive,
Braeside, Melbourne
Victoria 3195
Australia
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