Custom Inflatable Arch provides maximum exposure all year round

Background

Founded in 2006 RedZed is an Australian self-employed loan specialist providing residential and commercial loans to the self-employed.

In 2020 RedZed Lending announced that they would be the major sponsor of the Melbourne Storm NRL team, signing a 2-year deal, which has now been extended to 2025.

To solidify their brand presence as a key supporter of Australian Rugby League, RedZed Lending, a leading self-employed loan specialist established in 2006, partnered with Melbourne Storm in 2020 for a multi-year sponsorship. This strategic partnership involved the design and fabrication of high-impact signage prominently displayed across the Melbourne Storm’s home and away jerseys and training kits for the 2020 and upcoming 2025 seasons. This prominent brand placement ensures maximum visibility for RedZed Lending throughout every Melbourne Storm game, reaching a massive audience of NRL fans.

The Design and Fabrication

Standing tall and proud outside Melbourne Storm’s AAMI Park is a unique, six-meter-wide inflatable arch designed by Giant Inflatables. Shaped like a house, this eye-catching structure instantly evokes the RedZed brand, a leading Australian self-employed loan specialist. The arch’s primary function is twofold: it can be either staffed by RedZed representatives to directly engage with fans or act as a branded entranceway, welcoming supporters to Storm’s home ground.

This strategic design choice not only strengthens RedZed’s brand association with Melbourne Storm but also ensures maximum visibility throughout the NRL season. The arch’s versatility is further enhanced through the use of Velcro branding, allowing for easy adaptation to different campaigns or an update to RedZed’s branding over time. This flexibility extends the lifespan of the inflatable, maximizing its return on investment.

The Results

RedZed’s innovative house-shaped arch, created by Giant Inflatables, has proven to be a winning marketing tool for the self-employed loan specialist over the past three seasons. The arch’s eye-catching design and strategic placement outside Melbourne Storm’s AAMI Park have significantly increased brand awareness among NRL fans.

Partnering with Giant Inflatables for both setup and storage ensured a seamless and stress-free experience for RedZed. Giant Inflatables’ all-season expertise guaranteed the arch’s flawless appearance and efficient assembly at every game. This reliable service allowed RedZed to focus on maximizing fan engagement without worrying about logistics.