Custom-Designed Sports Games Drive Community Engagement for McDonald’s Australia

Background

McDonald’s Restaurants throughout Australia required a new way to engage families. The organisation needed an interactive attraction for community events and restaurant activities. They contacted Giant Inflatables to create a unique brand activation tool.

The solution was a series of custom-designed sports games. These inflatables served as both entertainment and effective marketing tools. The inflatable sports games helped McDonald’s achieve its objectives for community engagement.

Design and Fabrication

The design process focused on maintaining brand integrity and ensuring user enjoyment. The inflatable structure features high-quality printing of the iconic McDonald’s logos and colours. This ensures immediate brand recognition for the custom-designed sports games.

Each unit was fabricated from durable, UV-protected PVC-coated nylon. This material selection guarantees a lengthy lifespan for outdoor use. The engineering of the inflatable sports games also ensures a fast and straightforward installation process.

Result

The inflatable sports games successfully increased family engagement. The interactive challenges created a fun, memorable experience at every event. This positive interaction strengthened the community’s connection to the brand.

These inflatable sports games provide an excellent return on investment. The robust construction means the inflatables will serve the client for 5 to 10 years. The inflatables are a durable and effective marketing asset.