Giant Inflatables has over 25 years of experience working with global marketing leaders and iconic brands.
Inflatable advertising products are large, custom-designed inflatables that enhance brand visibility and engagement at events. These products include replicas, mascots, rooftop decorations, point-of-sale displays, arches, misting tunnels, inflatable shelters and domes, and mega inflatables. They serve various purposes, from eye-catching decorations that draw attention to immersive structures that facilitate brand interaction.
Accurate Pantone colour matching is essential for ensuring consistency in branding across all inflatable designs, reinforcing brand identity and recognition. When used effectively, inflatables create a strong visual impact, leaving a lasting impression on audiences.
Inflatable Replicas and Mascots
Vibrant, giant inflatable replicas and lively mascots are frequently showcased at public events and product launches and even perched on rooftops, adding a playful touch to the landscape. Towering over the crowd, these eye-catching inflatables vividly represent products or brand icons, capturing the attention of everyone who walks by.
Often designed as oversized versions of popular beverages or iconic product models, they elevate promotional campaigns, creating a captivating and unforgettable spectacle in bustling locations. Their sheer size and colourful designs draw in curious onlookers, sparking conversations and generating excitement.
They elevate promotional campaigns, creating an unforgettable spectacle in bustling locations. Their sheer size and colourful designs draw in curious onlookers, sparking conversations and generating excitement.
Point of Sale (POS) replicas
Point-of-sale inflatables are precision-designed to replicate actual products, ensuring that every detail aligns with the original. The fabrication process requires strict quality control to maintain shape, colour, and branding accuracy.
These inflatable advertising products are placed in retail environments to reinforce brand identity and draw customer attention to specific promotions or new product launches.
Giant Inflatable Beverage Cans, Bottles and Kiosks
The three-dimensional nature of inflatable bottles or beverage replicas makes them a perfect, versatile marketing tool to be used in various environments all year round.
Arches, Misting Arches, and Misting Tunnels
Inflatable arches and misting tunnels are widely used in promotional brand activations, serving as entryways for races, festivals, and corporate events. Their large format provides excellent branding opportunities while misting tunnels enhance the experience by cooling event attendees. The refreshing mist creates a positive sensory association with the brand, increasing brand recall and engagement.
Inflatable Shelters and Domes
Inflatable shelters and domes provide functional and immersive branded environments, protecting event attendees from the elements. These structures are used across various applications, from music festivals to trade shows, offering a versatile and visually appealing space for brand activations. Their design can accommodate various sizes and configurations, ensuring adaptability to different event requirements.
Mega Inflatable Projects
Mega inflatables, ranging from 10 to 50 metres in height, generate an extraordinary visual impact. Often utilised for national events, movie premieres, and high-profile marketing campaigns, these inflatables create a landmark presence. Their sheer scale ensures maximum visibility, making them a powerful tool for brand promotion and public engagement.
Giant Inflatable Snorkeler
Giant Inflatables worked with Black Raven Media of Brisbane to create a giant inflatable snorkeler that cruised around Sydney Harbour in November 2020 to promote tourism in Queensland.
In Action! Recent Inflatable Advertising Projects
See more examples of inflatable advertising
Here's what people are saying...
The inflatable are awesome - i have had such good feedback from the team! We used them for a Fun Run event a couple weeks ago and they looked amazing, plus they were super easy to set up and pack down. They are going down to Bells Beach in a couple weeks for the WSL and then up to the Goldie afterwards. We are super happy with them 🙂
Thanks so much for your help with this 🙂
Giant Inflatables were absolutely wonderful to work with.
We had a short turn around, and a rather complex design – but they helped us to achieve an incredible result with an eye-catching product that all arrived on time and without issue!
Highly recommend Mikael & the team!
The team at Giant Inflatables were incredibly helpful with bringing our project to life, from inception and design through to the final product; the process was completely flawless.
The inflatables have been fantastic thank you. They’ve received some very positive feedback & brought a lot of joy to the kids up here!
We couldn’t be happier with our brand new Crusader Caravan entrance from the Giant Inflatable Team. The entire process was seamless from start to finish, and the final product truly speaks for itself. The quality is easily triple that of any other display stand entrance we have seen.
Mikael went above and beyond to get our brief just right, striving for perfection every step of the way. His attention to detail and commitment to excellence really shone through, and the end result absolutely blew us away.
Highly recommend the Giant Inflatable Team. Five stars all the way!
I just wanted to say thank you for all your work on the AFL inflatable. The onsite team was so easy to work with as well so thank you for a smooth bump in & out on Saturday.
Thanks again and hope to use your services again soon.
We're at your and your client's service.
Consider our after-sales service options, tailored especially for our clients in the marketing sector.
We’ve accumulated a lot of experience over the years and offer several services to help our customers and your clients get the most out of their giant inflatable advertising products and ensure they are continuously operating at their best in the safest environment.
Frequently Asked Questions
How can a business ensure a giant inflatable product replica accurately represents their brand and specific product design?
Giant Inflatables collaborates closely with clients throughout the design process. Using advanced 3D modelling software, they transform a client’s artwork or vision into a detailed visual representation. The 3D rendering design allows for accurate adjustments of shape, colour, and branding elements before the production of inflatables starts. This approval process ensures the final inflatable is a high-impact replica of the original product, perfectly capturing the brand’s identity.
What makes giant advertising inflatables suitable for outdoor use in different weather conditions?
The inflatables are made from commercial-grade, weather-resistant materials, including PVC vinyl and polyester fabrics, which can last 5-10 years.
The inflatables are designed to be robust and withstand common outdoor conditions, such as sun and wind. They provide a reliable and long-lasting advertising solution for different events, from outdoor festivals to iconic sporting events, ensuring the client’s message remains visible and impactful regardless of the conditions.
How easy is it to set up and take down a giant inflatable arch, mascot or logo?
Despite their impressive scale, giant inflatables are designed for maximum portability and ease of use. They are relatively lightweight and pack down compactly for easy storage and transport. Inflating the giant inflatables takes only a few minutes using a supplied continuous-flow electric blower.
Deflating the inflatable is just as quick as inflating it, making them a convenient and efficient advertising tool for one-day events or multi-location roadshows.
Why are giant inflatable advertising products considered a cost-effective way to increase brand visibility?
Giant inflatable advertising products provide a strong return on investment by serving as a standout focal point that captures the public’s attention from a distance. Their unique design and massive size create a striking visual impact, enhancing brand awareness, which is more effective than many traditional forms of media. As a reusable marketing asset, a single inflatable can be deployed at numerous events, offering sustained promotional value for a one-time cost.
What options are available for making a giant inflatable advertisement visible during evening events?
To enhance brand visibility after dark, many inflatable advertising products can be equipped with an internal illumination system. This allows the entire structure, whether it’s a promotional sphere, custom mascot or logo, to glow brightly from within.
The glowing light transforms the inflatable into a striking focal point at night, making it an ideal marketing tool for evening events, concerts, or outdoor promotions. Inflatables are often used with projection mapping, taking the marketing possibilities to a new dynamic level.
What is the typical process from an initial concept to the final delivery for a custom-designed inflatable?
The process begins with the client’s requests for their events. The Giant Inflatables design team then creates a 3D concept model for the client to review and approve. After final design approval, the project proceeds to the fabrication stage, utilising the latest manufacturing techniques and commercial materials in printing, cutting, and stitching.
After thorough quality assurance checks, the final product is shipped to the client, ready to make an immediate impact at their next event. The entire process takes from four to six weeks.
