Giant Inflatable Snorkeler invasion at Sydney’s Darling Harbour.

Background

In the wake of the COVID-19 pandemic, Tourism Tropical North QLD sought to increase visitors to the tropical northern reaches of Australia.

The Australian government worked with states and territories to try and increase interstate tourism and promote economic growth, after pandemic.

With many popular tourist destinations running similar government-funded campaigns, BRM and Tourism Tropical North QLD created the most memorable and imaginative campaign to stand out from the rest.

The Design and Fabrication

The design team at Giant Inflatables considered many design directions centered around the theme of Tropical North QLD.

All stakeholders chose the favored design of a person head-down and snorkeling in the harbour as the most relatable and imaginative.

The inflatable immediately associated with the Cairns & The Great Barrier Reef using digital printing processes and the large branding areas available. The design naturally makes viewers imagine themselves snorkeling the Barrier Reef and soaking up the tropical sun.

With year-round warm weather and the Great Barrier Reef on its doorstep, snorkelling and water recreation is an iconic part of and holiday to Cairns & the Great Barrier reef.

The creation was an eight-meter long snorkeler half-submerged in the harbour. Using inflate and seal technology, the inflatable swimmer was filled with air on a barge and floated out to the location where it would remain for a week drawing public attention to the heavily populated area.

The Results

Over a week-long activation, the inflatable snorkeler created an incredible amount of media hype and organic interest from the public. Paired with sample giveaways on the nearby shore, the activation as a whole became an irresistible draw for the curious crowd.

It increased interest in the holiday destination for those travelling from New South Wales.