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Case study

Inflatable Lightbulb Head lights up the decor at Arc’s Ignite Melbourne ’24

Product:

Client:

Location:

Inflatable Lightbulb Head

The Arc Agency

Melbourne

Product

Inflatable Lightbulb Head

Client

The Arc Agency

Location

Melbourne

Inflatable lightbulb heads are just an example of how inflatables can be used with different lighting effects to add a new dimension to any decor.
Background

Inflatable lightbulb heads are just an example of how inflatables can be used with different lighting effects to add a new dimension to any decor.

The Arc Agency, a leader in marketing for the building and architectural sector, offers a bespoke approach to marketing design and building products. With a portfolio of over 150 brands, they connect these leading players to the architectural sector, providing a platform for growth and exposure.

As part of their services, they hold periodical networking events in the major centres in Australia designed to allow exhibitors to highlight their products and services and connect with industry professionals. They called on Giant Inflatables to help them set the tone at their latest event, Ignite Melbourne ’24.

Brief and Design 

The concept was simple and elegant. The ignite theme was to include six black mannequins equipped with oversized lightbulbs to reflect the theme. The light bulbs would be positioned in place of the mannequins’ heads and lit with LED lights in the overall theme colours. The lights needed to be battery-powered and have special hidden pockets to create a crisp, clean, and beautiful lighting effect.

Creating artistic inflatables is a favourite with Giant Inflatables. They have gained a solid reputation in the artistic and design community for their experience working with many material and fabric options in concert with their industrial design abilities to transform creative ideas and visions into functional reality.

The Result

The team at the Arc Agency were delighted with the results, and the six inspired figures will travel throughout Australia at subsequent design conferences and exhibitions.

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