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Case study

Inflatable Exposition Decoration dominates the exposition sight line.

Product:

Client:

Location:

Hot Air Balloon Advertising

The Company We Keep | for MuleSoft

Salesforce World Tour 2024 / Sydney

Product

Hot Air Balloon Advertising

Client

The Company We Keep | for MuleSoft

Location

Salesforce World Tour 2024 / Sydney

The Company We Keep, a leading Sydney-based creative marketing agency, partnered with Giant Inflatables to develop a show-stopping inflatable exposition decoration – a majestic hot air balloon.
Background

Inflatable Exposition Decorations can play a major role when a company wants to stand out from its competitors in an exposition environment.

MuleSoft is a proven leader in the integration platform market. It connects applications, data, and devices. Its robust API management and data integration capabilities have empowered numerous organizations to accelerate digital transformation, enhance agility, and drive innovation across their ecosystems.

MuleSoft, a proven leader in the integration platform market, was among hundreds of tech companies that integrated with SalesForce. The Company We Keep, a prominent, Sydney-based creative marketing agency, contacted the creative team at Giant Inflatables to assist in creating an exciting inflatable exposition decoration, a hot air balloon. This successful use of the hot air balloon at the Salesforce World Tour 2024 in Sydney is a testament to its effectiveness in making a brand stand out.

The Design and Fabrication

MuleSoft, a dominant force in the integration platform market, connects applications, data, and devices seamlessly. Their robust API management and data integration empower businesses to accelerate digital transformation, enhance agility, and drive innovation. At the Salesforce World Tour 2024 in Sydney, MuleSoft stood out amongst hundreds of tech companies with the help of Giant Inflatables’ creative design and fabrication expertise.

The Company We Keep, a leading Sydney-based creative marketing agency, partnered with Giant Inflatables to develop a show-stopping inflatable exposition decoration – a majestic hot air balloon. This innovative approach proved to be a resounding success. The larger-than-life hot air balloon instantly captured attention, solidifying MuleSoft’s presence at the event.

The Results

The hot air balloon was fabricated using PMS colour-matched lightweight Oxford fabric, which matched their branding look and felt impeccably. The company’s logo was prominently printed on the cloth, leaving an unmistakable brand impression on the hot air 3-meter-high balloon that dominated the exhibition site line.

Sydney’s International Convention & Exhibition Centre (ICC Sydney) receives millions of visitors annually and prioritizes safety and security. Giant Inflatables is familiar with navigating strict safety regulations. Their products meet the highest fire ratings and safety standards and provide the appropriate engineering and compliance certificates for public events.

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