Inflatable Beer Can is a popular marketing tool for brand activation

Background

Lion Beverages, a powerhouse in the beverage industry, holds a dominant position across Australasia and is experiencing rapid growth within the United States market. Their extensive portfolio caters to diverse consumer preferences, encompassing a wide range of alcoholic and non-alcoholic drinks. From refreshing beers and ciders to sparkling seltzers, spirits, wines, and even coffee, Lion offers a comprehensive selection to satisfy various tastes and occasions.

The Design and Fabrication

Lion Beverages tapped into Giant Inflatables’ expertise to create eye-catching promotional tools for their popular Hahn and West End brands. The result? Three colossal, four-meter-tall inflatable replicas of their iconic beer cans.

Maintaining brand consistency was paramount. Giant Inflatables utilized the official production design files for the original cans, ensuring a flawless match between the inflatable and the real product. This meticulous approach guarantees a strong and consistent brand identity for Lion Beverages at any event.

Innovation played a key role in the fabrication process. Giant Inflatables opted for a lightweight Oxford cloth material, keeping each inflatable can at a manageable 15 kg. This lightweight design allows for the inclusion of built-in inflators, further simplifying setup and transportation. Reduced storage space is an added benefit, making these inflatables a practical promotional tool.

While the design process focused on replicating the existing beer cans with exceptional accuracy, Giant Inflatables brings over 25 years of experience to the table. They’ve continuously refined their inflatable can designs to achieve the most realistic look possible.

The Results

These colossal inflatable beer cans are primed to become the stars of Lion Beverages’ upcoming sponsored events. Delivered in early June 2023, the lightweight and meticulously crafted inflatables – replicating the iconic Hahn and West End brands – are ready to grab attention and boost brand awareness wherever they go.