In a stunning collaboration, Studio Noir, the visionary branding studio, and Giant Inflatables, the industry leader in PVC fabrication, transformed the Imperial Hotel in Erskineville into a fully immersive experience for Absolute Vodka’s Wild Berry brand. The creative challenge? To craft a dynamic, overflowing space that mirrored the Wild Berry’s vibrant energy.

Giant Inflatables delivered hundreds of PVC balls, meticulously designed in Absolute Vodka’s signature colors. Each ball boasted a versatile attachment system, allowing Studio Noir’s team to create an organic, effervescent environment. This innovative design ensured not only a visually captivating experience for flamboyant hotel patrons, but also remarkable durability for extended use. The PVC balls’ easy disassembly and reconfiguration guarantee their adaptability for future events and venues, maximizing their lifespan and impact.