The Australian Open, a cornerstone of Australian and international tennis, attracts a massive crowd of spectators and tourists to Melbourne each January. To cater to this enthusiastic audience, a dedicated fan zone is established annually at Birrarung Marr. This vibrant space goes beyond simply watching matches, offering a platform for fan engagement and interaction between brands, players, and fans.
Beyond traditional TV advertising, the Australian Open fan zone presents a unique and highly effective marketing opportunity for brands. Sponsors can leverage this platform to create memorable and interactive brand activations, fostering positive brand experiences for tournament attendees.
TEG, a global leader in live entertainment, plays a critical role in bringing the Australian Open fan zone to life. With a presence in 40 countries across six continents, TEG boasts a proven track record of delivering thousands of live events at iconic venues. Their expertise connects hundreds of entertainment and brand partners with new audiences, ensuring the Australian Open fan zone remains a vibrant and engaging destination for tennis fans.
The Australian Open fan zone delivers an unforgettable experience, and for 2024, TEG partnered with Giant Inflatables to create two exciting attractions. Adrenaline junkies can test their courage on the 8-meter wide Fall Arrest Platform (airbag), a thrilling freefall from 3 meters. Youngsters can beat the summer heat with the Cloud Slide, featuring a refreshing built-in misting system. Both inflatables prioritize safety and flow with easy-exit ramps and an eco-friendly misting system, guaranteeing a fun and memorable time for all Australian Open attendees.
The Australian Open fan zone witnessed a major win in 2024 with two custom inflatables created by TEG and Giant Inflatables. The Fall Arrest Platform (airbag) proved a smash hit, attracting thrill-seeking fans and generating significant buzz for participating brands. Crowds gathered to witness the daring freefalls, translating into high brand exposure.
The Cloud Slide, with its built-in misting system, was another crowd-pleaser. Youngsters flocked to the attraction throughout the event, seeking cool relief and enjoying the exhilarating slide. This engaging activation created a positive and memorable brand experience.
Giant Inflatables has been producing inflatable brand activation products, sports inflatables and jumping castles since 1997.
27 Woodlands Drive,
Braeside, Melbourne
Victoria 3195
Australia
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