Full moon brand activation launches Levi’s Universal Monster Collection

Background

Established in 2007, Amplify is a leading brand activation and experience agency. Their mission centers on forging meaningful connections between brands, people, and culture. They achieve this by leveraging a powerful blend of strategies, encompassing experiential marketing, social media engagement, digital campaigns, strategic public relations, and captivating content creation.

The Design and Fabrication

Amplify set the stage for a lunar-themed brand activation with the help of Giant Inflatables’ innovative design and fabrication expertise. The brief? A four-meter moon, rigged to the venue’s roof and glowing mysteriously above the attendees’ heads. To achieve this otherworldly effect, Giant Inflatables prioritized both weight and portability.

The inflatable moon was crafted from a lightweight cloth material, keeping its weight down to a mere 20kg. This facilitated easy rigging and ensured minimal strain on the venue’s roof structure. Furthermore, a silent, internal fan was chosen as the air source, eliminating the need for a bulky external fan and inflation tube – perfect for maintaining a sleek and streamlined presentation.

But the magic truly comes alive with the internal lighting. Giant Inflatables incorporated a 360-degree LED system within the moon, creating an ethereal glow that emulated the real lunar surface.

Amplify’s clear creative vision streamlined the design process. Their concept – a full moon, realistically illuminated – translated into a precise digital artwork based on NASA’s Lunar Satellite imagery. This ensured the inflatable moon wasn’t just large, but also a true-to-life celestial replica.

The Results

Amplify’s celestial brand activation featuring a giant, glowing moon inflatable, created by Giant Inflatables, was a resounding success. The inflatable’s lightweight design (only 20kg) and internal fan ensured a seamless setup process, exceeding Amplify’s expectations for ease of use.

Furthermore, Giant Inflatables’ efficient production process delivered the inflatable within a swift turnaround time, allowing Amplify ample preparation for the event. The client was particularly impressed with the streamlined communication and project execution from initial inquiry to final delivery.

The true impact, however, is evident in the captivating event photos. The moon inflatable served as a showstopping centerpiece, perfectly capturing Amplify’s vision and leaving a lasting impression on attendees. This project stands as a testament to the collaborative power of clear client vision and Giant Inflatables’ design and fabrication expertise, resulting in a truly successful brand activation.