Case Study:

Melbourne Football Club

CLIENT: Melbourne Football Club

LOCATION: Melbourne, Australia

Giant Inflatable AFL Balls

Giant inflatable AFL Ball Replicas provided high energy entertainment for Melbourne Football Club Fans during halftime.

The Melbourne Football Club Partnership Program was excited to introduce a halftime brand activation promotion like no other for their sponsorship partner, YoPro.  The show’s highlight was a thrilling race across the field. It featured a pair of giant inflatable AFL balls, each 3 metres long and 1.8 meters high, making it an entertaining and unforgettable spectacle.

The two balls, prominently displaying Dannone’s YoPro logo in the brand’s signature colours, were a visual feast for the stadium crowd. This bold branding strategy was designed to entertain and leave a lasting brand impression, ensuring that the YoPro logo would be etched in the spectators’ minds long after the halftime show.

Each ball, measuring 3 metres long and 1.8 meters high, was not just a passive element of the show. As the video below demonstrates, the inflatable replica AFL ball bounced around unpredictably, creating a sense of excitement and anticipation among the spectators. This interactive element of the halftime show was designed to keep the crowd engaged and entertained.

Kind Words From the Client:

“Hi Mikael,

The rugby balls are AMAZING! It was a massive hit with YoPRO and the crowd.

Again, thanks so much for turning these around so quickly. We really appreciate it.”

Each inflatable AFL ball was custom-printed in the PMS Branding colours, which provided a high-contrast visual experience for the fans of Melbourne Football Club.
Each inflatable AFL ball was custom-printed in the PMS Branding colours, which provided a high-contrast visual experience for the fans of Melbourne Football Club.
Giant Inflatable AFL Ball
The three-metre-long giant inflatable AFL balls challenged the competitors to push the balls down the field.
The three-metre-long giant inflatable AFL Balls challenged the competitors to push the balls down the field.
The bright colours and bold YoPro logos were easily identifiable from anywhere in the stadium.
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