Case study

Inflatable Rugby Target Enclosure

Product:

Client:

Location:

Inflatable Rugby Target Enclosure

New Zealand Rugby

Auckland, New Zealand

Product

Inflatable Rugby Target Enclosure

Client

New Zealand Rugby

Location

Auckland, New Zealand

A giant Inflatable Rugby Target Enclosure is an inflatable sports game designed to help young athletes develop their rugby passing skills.
Background

A giant Inflatable Rugby Target Enclosure is an inflatable sports game designed to help young athletes develop their rugby passing skills.

New Zealand Rugby (NZR) is the governing body overseeing rugby union in New Zealand. Renowned globally for its dominance, NZR manages the All Blacks, New Zealand’s national rugby team, with a storied history of success. NZR organizes domestic competitions, develops grassroots programs, and fosters player pathways. With a strong emphasis on excellence and tradition, NZR plays a pivotal role in shaping the rugby landscape domestically and internationally.

The Design and Fabrication

Giant Inflatables has a 25-year history of designing and fabricating inflatable sports games for every team sport in Australia and New Zealand. This Inflatable Rugby Target Enclosure is designed as a sealed unit inflatable. Once inflated, it does not require a continuous air source and can be operated anywhere without an electrical source.

The New Zealand Rugby branding colours are black, with a distinctive white logo. The structure was fabricated using black, UV-protected, commercial-grade PVC and branded using large interchangeable Velcro patches to allow for future sponsorship recognition.

The Results

The Inflatable Rugby Target Enclosure can be transformed from a useful rugby skills development tool into a dynamic brand activation or fan engagement activity, making it a versatile addition to any event. 

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