Case Study:

Renegades Cricket Team

Renegades smash it at match start with Giant Inflatable Arch entrance

Client:

Renegades Cricket Team

Location:

Melbourne, Australia

Background:

As the popularity of the T20 Big Bash League increases around Australia, teams are looking for new ways to stand out from their competition. As with many sporting events, the entrance of the home team to the field of play can become an entertaining and memorable aspect of the game day timetable, if given extra thought.

With the old-fashioned single-use banners quickly going out of style due to their unsustainable nature, many sporting clubs are looking for new ways to bring their team onto play.

Brief:

Having worked with Giant Inflatables before on several inflatable brand activations, the Melbourne Renegades approached us once again to develop a reusable entrance tunnel to bring their players onto the field of play. Having seen the success of our entrance tunnel created for the West Coast Eagles AFL team, the Renegades’ brief was to create a similar product, with the design focusing on their brand identity.

The Custom Inflatable Arch had to last for at least five years while keeping within the brand identity.

One main concern was that the arch could be set up in less than ten minutes and packed down in less than three to ensure no delay in the match’s start time.

Creative Process:

A seven-meter-high inflatable “R” shaped entry arch was selected as the final design using PMS-matched colours for cohesion with their brand and design elements pulled from their logo.

As the Renegades “R” forms the main asset of their logo, we determined that this would result in the best cohesion with their brand identity.

By utilizing a high-volume inflation fan for quick inflation and many zips for even faster deflation, the inflatable could be set up and taken down within the allocated time.

Organizers gave special care to the assets available on game day, including staffing, weights and location, to ensure that installing the inflatable was as efficient and safe as possible.

Design Process:

A significant challenge to overcome was how to create a stable shape utilizing their “R,” which was stylistically missing half of its central column. By using intricate printing techniques and masking technology, We added a black support leg to complete the structure while remaining understated and not subtracting from the overall impact of the inflatable.

As the Renegades "R" forms the main asset of their logo, we determined that this would result in the best cohesion with their brand identity.

Results:

Debuting at their home game at Marvel Stadium on the 22nd of December 2021, the inflatable was successfully installed and packed away with no delay to the match’s start time.

The Renegades used The Inflatable Arch for several home games and took it with them for away games in Geelong.

After a brief training period and the first two events run under the supervision of the Giant Inflatables team, the Renegades had the confidence to use the inflatable on their own, and the inflatable has been successfully installed independently since.

The Melbourne renegades noted that the inflatable created a significant amount of social media buzz and remained problem-free for the rest of the season.

The Renegades had this to say about working with the Giant Inflatables team:

“Thank you for all your hard work on creating our inflatable arch in such a quick turnaround time and
showing us how to use it independently.”

“It has been an incredible success, and both the fans
and team members love it!”

A seven-meter-high inflatable "R" shaped entry arch was selected as the final design using PMS-matched colours for cohesion with their brand and design elements pulled from their logo.
A seven-meter-high inflatable "R" shaped entry arch was selected as the final design using PMS-matched colours for cohesion with their brand and design elements pulled from their logo.
A significant challenge to overcome was how to create a stable shape utilizing their "R," which was stylistically missing half of its central column.
A significant challenge to overcome was how to create a stable shape utilizing their "R," which was stylistically missing half of its central column.
As with many sporting events, the entrance of the home team to the field of play can add a great deal of excitement on game day.
As with many sporting events, the entrance of the home team to the field of play can add a great deal of excitement on game day.
Giant Inflatables creates inflatable games, arches and shelters for Australia's biggest brands

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