Multiple Studio is a Melbourne-based studio creating visual communication solutions that engage, inspire and deliver exceptional outcomes for clients.
For this project, they were working with the Australian Space Agency, founded in 2018, with headquarters in Adelaide.
To coincide with Adelaide Fringe Festival, the Australian Space Agency was extending the opening hours of their Space Discovery Centre and looking for a way to attract attention to the centre and draw more patrons. The idea, developed with Multiple Studios, was to create an extraordinary inflatable astronaut to stand along the busy North Terrace and be unmissable to passers-by.
The 10m Astronaut was created using lightweight reflective material, giving it an unmissable appearance. The lightweight material also made the astronaut easy to set up, weighing only 51 kg.
The design for the astronaut included a detailed space suit and helmet, including 3D elements for the backpack, oxygen and auxiliary tubing.
Partnered with branded crowd control fencing around the perimeter of the setup area, the astronaut would catch attention and focus it on the clear messaging on the fencing.
Working with Multiple Studios set us at an advantage when beginning the design. As visual communications experts, they came in with a strong idea for what they wanted, allowing us to focus on simply making it work in the physical world.
The Giant Inflatables design team went to work on the design of the 10m spaceman, focusing on practicalities like inflation points, tie points and design details. With little feedback on the initial concept, the design was finalised, and production began in a very short turnaround resulting in the completion of the project in a matter of weeks.
The ten-meter astronaut was successfully installed at Lot 14 on February 17th, 2023, and will stay until the conclusion of the Adelaide Fringe Festival on March 20th.
The installation by Giant Inflatables went incredibly smoothly, completed by lunchtime. As soon as the astronaut stood up, the effect on the public was immediately noticeable, with pedestrians immediately stopping to investigate and take pictures.
Multiple Studios left the following positive feedback in the days after the installation.
“A big thanks from Multiple Studio. Giant Inflatables made the whole process much easier. Thanks for delivering an awesome product and experience for the client. Hope we can do it again one day.”
Giant Inflatables has been producing inflatable brand activation products, sports inflatables and jumping castles since 1997.
27 Woodlands Drive,
Braeside, Melbourne
Victoria 3195
Australia
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