Established in 1834, the Royal Agricultural Society of Western Australia (RASWA) began as a cattle and agriculture trade show. Over the years, it has evolved into an eight-day festival, celebrating the city’s cultural heritage and agriculture.
The RASWA called upon the creative team at Giant Inflatables to design a 36-meter-long inflatable serpent to be used as a parade float. It would have a striking and engaging aesthetic while respecting cultural boundaries and accurately embody the Rainbow Serpent’s Dreamtime origins.
Designing and producing a 36-meter-long inflatable serpent required a holistic and innovative approach. Consideration for the safety of the operators, volunteers, and patrons was a priority.
As the inflatable was a mobile parade float to be carried by people, technology such as power for inflation, lighting, and handling required extra engineering attention. Every aspect of the parade float had to comply with Australian Safety Standards to ensure a safe operation throughout the eight-day parade.
This large-scale innovative project required seamless collaboration between our design and engineering teams and indigenous community leaders. Different printed designs and concept drawings were produced, with the final pattern meeting indigenous cultural requirements.
This large-scale innovative project required seamless collaboration between our design and engineering teams and indigenous community leaders. Different printed designs and concept drawings were produced, with the final pattern meeting indigenous cultural requirements.
The addition of internal LED lighting made the serpent come to life, breathing vibrant colours while the operators paraded the serpent during the festival.
Giant Inflatables has been producing inflatable brand activation products, sports inflatables and jumping castles since 1997.
27 Woodlands Drive,
Braeside, Melbourne
Victoria 3195
Australia
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