Kojo Studios, a multi-faceted creative agency specializing in film & TV, marketing, brand experiences, and sports, has become a key player in elevating the ICC T20 Men’s World Cup Cricket Championships. Their dedication to captivating and inspiring audiences globally translates into impactful strategies and activations for this prestigious cricketing event. For several years now, Kojo Studios has actively contributed to the World Cup’s success, leaving a lasting impression on fans and fostering excitement for the sport.
To bring their vision of towering cricket player representations to life for the ICC T20 World Cup Cricket Championships, Kojo Studios partnered with Giant Inflatables. The result? Six colossal, five-meter-tall inflatable busts, each representing a powerhouse cricket team: Australia, India, England, Afghanistan, Pakistan, and South Africa.
Standardization met customization in this project. All six inflatables utilized a unified structural design, ensuring efficiency and ease of production. However, each national team took center stage through their distinct official kit artwork. Giant Inflatables facilitated this customization by providing each team with a unique concept drawing. This collaborative approach allowed the teams to edit and tailor the design to perfectly match their specific jerseys and branding.
Over a three-week period, each design was meticulously reviewed, refined, and ultimately approved for production. With the World Cup rapidly approaching (games started in October), Giant Inflatables delivered on a tight turnaround time, creating all six inflatables within just four weeks. Furthermore, four units were strategically prioritized and delivered early to Optus Stadium, ensuring they were ready to ignite excitement in the lead-up to the tournament.
Kojo Studios’ vision for impactful cricket player inflatables at the ICC T20 World Cup Cricket Championships translated into reality thanks to Giant Inflatables’ design and fabrication expertise. These colossal, five-meter-tall inflatable busts representing powerhouse cricket teams – Australia, India, England, Afghanistan, Pakistan, and South Africa – became a focal point for fans and media alike.
The project’s success stemmed from a collaborative approach. While all inflatables shared a standardized structure for efficiency, each team’s iconic identity shone through with the integration of their official kit artwork. Giant Inflatables facilitated this customization by providing each team with a concept drawing, allowing for collaborative editing and tailoring to their specific branding.
Kojo Studios’ praise speaks volumes about the final product. They commended Giant Inflatables on the “expert execution of the brief” and highlighted the “professional and detailed approach” throughout the project.
The true impact, however, is evident in the captivating event photos. As Kojo aptly expressed, the inflatables possessed a “remarkable ability to make an incredible impact wherever they are set up,” solidifying their role as a major highlight of the World Cup.
Giant Inflatables has been producing inflatable brand activation products, sports inflatables and jumping castles since 1997.
27 Woodlands Drive,
Braeside, Melbourne
Victoria 3195
Australia
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