Kojo is a Creative Studio working across film & TV, marketing, brand experiences, and sport with a mission to captivate and inspire audiences globally. Kojo has been heavily involved in the ICC T20 Men’s World Cup Cricket Championships for several years.
In August 2022, KOJO again reached out to Giant Inflatables to collaborate on an upcoming project. A collection of five-meter-high cricket player busts for the T20 World Cup in Australia were to be developed.
Six giant inflatables would represent six teams participating in the tournament, which they would display in the leadup to the first game and at subsequent matches and events around the country.
Six teams were selected for the cricket player busts: Australia, India, England, Afghanistan, Pakistan, and South Africa.
Each inflatable was designed to stand five meters high and feature the official team kit for each team.
Each player weighed in at only 45kg using lightweight cloth material, allowing for hassle-free transport and storage as the inflatables made their way around the country.
All six inflatable players were designed using the same architecture, with each team providing relevant artwork for their team kit, which would be applied to the appropriate inflatable player.
Giant inflatables provided each of the six teams with a unique concept drawing to allow them to collaborate and edit the design to suit.
Over three weeks, each design was carefully considered and signed off for production. With games starting imminently in October, all six inflatables were created in a tight turnaround of just four weeks, with early delivery of four units to Optus Stadium for the leadup to the tournament.
The inflatable cricket players were a huge success. KOJO congratulated giant inflatables on the expert execution of the brief
and praised the professional and detailed approach to the project.
The photos from the event speak for themselves and clearly show what KOJO expressed as a remarkable ability to make an incredible impact wherever they are set up.
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