Hobart Hurricanes are Tasmania’s entry into Australia’s national T20 Cricket Big-Bash League. Following an increase in viewership across the Big Bash League, the Hobart Hurricanes sought to capitalize on the trend, increase memberships, and add value to home-game match day festivities.
Cricket-themed targets, diving and catching games and cricket nets were considered. Still, the ability to have a larger-than-life all-encompassing activity in a single coherent product was regarded as the best option.
The stakeholders selected the theme of the pirate ship thought to create a strong brand identity.
It would have a large area for a jumping castle deck, maximizing the activation space and allowing room for plenty of activities inside.
As the Pirate ship would be a sizeable inflatable, special consideration was given to set up logistics. The inflatable was split into two modules, the bow and stern—this configuration allowed the overall weight to be divided into easier-to-manage sections. The unique modular design allowed for easier logistics surrounding the activation.
Following the inflatable’s debut at the Hurricane’s first home game of the 2017-18 season, it was clear that the inflatable was attracting many attendees to the member area.
The Hurricanes reported strong membership sales into the next season, which would be their first league win.
Following the success of the inflatable pirate ship, Hobart Hurricanes have worked with Giant Inflatables again to create additional exciting inflatable activations, furthering their fan engagement while targeting new audiences.
Giant Inflatables has been producing inflatable brand activation products, sports inflatables and jumping castles since 1997.
27 Woodlands Drive,
Braeside, Melbourne
Victoria 3195
Australia
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